Hello Barbie … Hi Stud …

BarbieIn the category of “How Soon Will Dolls Have Lasers On Their Heads” Mattel has announced that Hello Barbie has entered the digital age. How frightening is this?

In partnership with a San Francisco-based startup, ToyTalk, Mattel has developed a Wi-Fi-connected Barbie that’s able to have two-way conversations, play interactive games, tell stories and joke around.

The companies unveiled their prototype, called Hello Barbie, at the New York Toy Fair on February 14. Hello Barbie is expected to hit the market later this year and retail for $74.99.

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