BY MICHAEL SHERMER

If by fiat I had to draw one core generalization from a quarter century spent studying the psychology of beliefs, it is that almost everyone thinks that their beliefs are right, both ontologically and ethically. For the most part, people think that their beliefs are true, moral, or both. No one joins a cult—they join a group that they believe is going to help them and/or society. No one thinks they’re practicing pseudoscience—they believe they’ve discovered a new truth that mainstream science has yet to recognize. And very few believe their actions are immoral—at the time they had perfectly rational and moral reasons for acting as they did.
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